The brief
Bringing an international event proposition together online.
A digital event destination connecting programme, speakers, partners and registration.
The challenge
Event websites must build interest while keeping programmes, speakers, sponsors and registration information easy to find.
A digital event destination connecting programme, speakers, partners and registration.
The digital experience needed to make the organisation immediately understandable while giving different audiences a straightforward route to the information or action most relevant to them.
What Rouge Digital delivered
Event positioning
A clear proposition that communicates the event theme, audience and value.
Programme architecture
Speakers, agenda, sponsorship and practical details structured for discovery.
Responsive event design
A distinctive experience for delegates researching across devices.
Registration journeys
Prominent pathways from interest to registration and participation.
Content management
Flexible tools for updating speakers, sessions and event information.
Partner visibility
Considered presentation for sponsors, supporters and participating organisations.
The approach
Move visitors from interest to participation.
We created a clear event hierarchy with visible registration pathways and flexible content areas for a changing programme.
The result
A central digital destination for delegates and partners.
The website provides a focused hub for building awareness and supporting delegate participation.
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